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“I am happy to give something back to a country which has opened many rewarding opportunities to me myself”

SPP Online had a fascinating talk with one of the Global Governance and Leadership program international professors. So enjoy reading: Frank Ebbecke — about culture, public speaking, and the SPP experience.


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About backgrounds

The profession I have studied is journalism with academic learnings in history, political science and philosophy. Writing is still my passion which I already had started at school when only 14. In the course of my life I widened my communication skills and experiences in the fields of creative advertising, Public Relations, speaking and event engagements. Over the decades my business duties did lead me pretty much around the world. I worked in and for more than 100 global markets, nicely fitting to my never ending curiosity to explore the beauty as well as the problems of our ‘blue planet’, foreign tribes and cultures.

About book ‘Russia for Beginners. A Foreigners. Guide to Russia’.

How I came up with the idea to write about Russia? ‘The Moscow Times’ paper had the idea to publish the book mentioned. I was asked to contribute a chapter. After having had already spent quite a long time in Russia and with Russians, I was more than happy to deliver my insights and views on the topic ‘How to Socialize with Russians’ — lots to learn but lots of fun, too (well, almost always).

I have spent most of my business as well as my private time in the RF since well over two decades – this speaks for itself, I reckon?! With all its natural chaos, ‘24/7/365’ energy and unlimited offerings in every sense Moscow has developed to appear the ‘NYC of the East’. The almost daily abundance of concerts, opera and theater performances of highest world standards are proving the national wealth of talents and the traditional diligence of the respective education. I deeply acknowledge the admirable resilience, the emotional values, the welcoming hospitality of Russians.

About teaching experience at SPP

Lifelong learning is a must and is fun — but teaching, too. The academy’s idea to

introduce the Global Governance and Leadership program, exclusively in the most widely used language, English, came at the right time in the right place with the right people. Experienced, dedicated lecturers and hungry students from everywhere, a situation which — per definition — is offering a necessary intercultural learning process right from the start. The majority of students are currently Russians who represent maybe the first Russian generation for whom the whole world is more open than ever before. I am very personally happy to give something back to a country which has opened many rewarding opportunities to me myself.

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About culture

‘Culture’ only is a broad umbrella term. Generally said, it is ‘the social behavior and common norms of coexistence in human societies’. Immanuel Kant’s ‘Categoric Imperative’ may also well contribute to the definition. ‘Culture’, however, can express itself in a huge variety — language, communication, art, literature, music, dance, sport, ritual, religion, mythology, philosophy, politics, cooking, clothing, etc. In today’s internet global community a lot of these locally/nationally derived cultural traditions are being diluted, becoming worldwide habits — which in many areas, especially in developed countries, leads to a certain compulsion for a return to local people’s own traditional virtues (feeling ‘home and safe’ means for many being surrounded by well-known habits).

About building effective intercultural relationships

The decisive code words are ‘empathy’ and ‘respect’. First look, listen and learn about cultural differences before you judge, act and react. You may already start on a wrong foot with disregarding or showing embarrassment when meeting/greeting the first time a stranger – take each other’s nose touching instead of a handshake, common among Arabs, as a living example. Always remember that you are a guest out of home in all other parts of the world – and just behave like this.

About Public Speaking

The first smile of a baby facing ‘Mum’, indicating sympathy, joy, asking for something maybe the first intuitive act of ‘Public Speaking’. An irresistible call for action. A positive presence, an open and sympathizing smile are promising ‘door openers’ throughout life — in business as well as in private. It is the ‘conditio-sine-qua-non’ to take the lead in every situation. For a start it even does not require language skills – academic research shows that people react first and to roughly 65% to ‘body language’. The art of ‘Public Speaking’ is the language of leadership. Some most valuable advices: ‘Stand up, speak up’ — take every possible chance to step up on stage in front of others (...provided you exactly know what you are talking about, only talk when you really have to say something, never cross the border between earned self-confidence and arrogant ‘boss’ manners). Keep in mind – the most talented, most educated, most innovative brains in every kind of science, business or socio-political environment will enjoy only half the success and personal happiness about it if not being able to communicate in a most influential and persuading way. Practice, practice, practice.

About three most strong and influential public speakers or leaders

There are so many over the centuries. These are strong public speakers and proven leaders as well. It’s hard to select three of them only, but I will try.

One from the very past, a couple of hundred years even before Christ: undoubtedly Aristotle, a philosopher and politician from ancient Greece, who was the first to write a book about the values of ‘Rhetoric’, a must read for just everybody.

One who succeeded to build up a globally successfully hospitality/business from scratch in only a very few decades with always putting people first — with his business-building strategic steps as well as with his team-building personnel treatment attitude: the US-American Howard Schultz, the founder and leader of ‘Starbucks’ (just early 2017 stepped back from his position to hand over to younger leaders grown-up in his company).

One who had an impossible hard start from birth in war troubled Korea, family emigration to the US, fought his way up as a medical doctor for some of the poorest of the poorest in Latin America and Africa, finally appointed President of the ‘World Bank’, an international institution to offer people in the earth’s backyard equal opportunities with financial help, maybe the only true humanist among the bankers of this world: Jim Yong Kim.

About leadership personality further developing

Just join us (smiles)


Frank Ebbecke runs the following courses for GGL students:

"Intercultural and Global Leadership"

"Public Speaking".

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